Chong’s Sandbox

After a long waiting in (so called) iPhone line, my wife finally got her baby, iPhone. She has been very excited about this pricey phone like a kid on a Christmas Eve . I was very happy for her that she still has such a big excitement for something since I don’t get very excited about virtually anything.

Despite the criticism on iPhone and the fact Apple is not a cellphone manufacturing company, I think Apple did a great job. They exceeded their sales expectation easily. Their marketing strategy created a huge curiosity. They kept everything secret and unveiled one at a time. On the iPhone launching week, the Apple web site was updated every day with a secret. My wife couldn’t stop herself from visiting Apple web site everyday.

I think what distinguished iPhone from others was what shipped in it. It has Google map mashup, Cooler version of iPod and more glittered by Mac’s slick user interface. I was happy with its unique way of activating the service through iTune.

Apple has advantage over other major cellphone companies in my opinion. They have the ability and the long history of manufacturing both hardware and software. Steve Jobs emphasized that Apple is a software company during his interview at D5. (It is funny now that he kept his mouth solid shut when asked about the iPhone.) I had a misconception that Apple was a computer manufacturing company. Sorry, I’m a typical PC guy.

Apple may struggle in their new area but I think they will changed the cellphone industry. Maybe they did at some extent.